Both De Beers and ALROSA are known to be the world’s leading producer of diamonds. Being diamond mining companies, both companies specialize in exploration, mining, manufacturing and sales of rough and polished diamonds. However, where De Beers deals in both B2B and B2C sales of diamonds on the other end ALROSA is mainly known as a B2B diamond mining company only. Around the world both the companies are known for quality and value of their diamonds.

But have you ever wondered that what characteristics do ALROSA and De Beers’s diamonds possess which make them stand apart from rest of the world’s diamonds? If not, then read further:

It is the 4C’s of a diamond which make ALROSA’s and De Beers’s products highly valued in the worlds’ diamond market.

  • Carat Weight

    Like every other gemstone it is the Carat weight that is considered as one of the most important elements that define the quality of a diamond. More the carat weight, the more expensive it will be. While estimating carats of a diamond it is the weight to size ratio which is considered to calculate the exact carats. In this aspect both, ALROSA and De Beers are known to produce best carat weight diamonds.

  • Color

    The next very important factor which determines the quality of a diamond is its color. GIA (Gemological Institute of America) has come up with a standard grading system to classify the diamonds and other gemstones on the basis of color. In case of diamonds, it is the letter symbols from D to Z which are used to grade any diamond. Where “D” symbol signifies the exceptional white color of a diamond, the “Z” symbol signifies strong yellow or brown color of the diamond.

  • Clarity

    Like carat and color, even clarity of the diamond plays an important role in determining the real value of the stone. More the clarity of a diamond, the more expensive it will be. In technical words, clarity can be understood as the degree of presence or absence of inclusions and blemishes in the stone. On clarity grading scale, smaller the number is, better the clarity is. ALROSA and De Beers both are known to sell diamonds with brilliant clarity.

  • Cut

    Last but not the least, it is the cut which determines the real value of a diamond. Better the cut, more the sparkle, shine and brilliant look it will have. When considering this aspect, it is important to see that it is the overall shape and proportion of the diamond which determines the quality of a diamond’s cut and polishing thereby influencing its overall sparkle and brilliance.

Considering all the above four C’s, both the companies guarantee the authenticity of each and every product. KGK Group are trusted and preferred buyers of both ALROSA and De Beers’ diamonds. Promising the best value and quality. What else could you ask for when investing in diamonds?

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