With the world going through a contactless phase, businesses around the world are all moving online. Completely in line with this revolution, even gemstone and jewellery businesses are now operating online. With retailers not only looking to sell their products online, but also sourcing their raw materials online, it is highly likely that the face of the industry is about to change too.
In the trade of gemstones, buying them online may not sound like an appealing, even trustworthy prospect to many. But, with correct strategies in place, you can get the most authentic gemstones online. KGK Group, a business and manufacturer that started 115 years ago from gemstone trade, provides you with some great tips to get the best value for your money when you buy your gemstones online- have a look!
What To Know Before Buying Gemstones Online?
- Display Colour Correction
Colour is subjective in nature, which is why it may not be wise to be certain of the colour that you see online on a screen. Since one of the 4Cs is colour, it is imperative that you make the right choice about it when you buy a gemstone. Calibrate and colour correct your display before buying a gemstone so you can gauge its true colour.
- Real Picture Vs Stock Photography
On a number of occasions, wholesalers and sellers online put up stock photographs of the diamond that they intend to sell. It may only resemble the real product, but the sheer beauty of it is enough to generate an audience for their product as soon as you see a stock picture try to avoid buying it. Make sure that when you try to buy it, you see a picture of the real thing before making the transaction.
- Gemstone Certification
Gemstone certifications are internationally recognized proofs of authenticity that tells you all that you need to know about their quality. Depicting everything, right from their place of origin, to their grade, and recognized gemology labs around the world issue even their colour grade, these certificates, the most accepted of which is GIA (Gemological Institute of America).
- Return and Replacement Policies
In this age of e-commerce, where the motive is to increase the convenience of the end consumer, return and replacement policies have become a point of trust for many. When the rules are suitable to you, the buyers, it always works out in everyone’s favour.
- Reputation of the Seller
The most crucial factor that works in favour of buyers is the reputation of the seller. Buying from a reputed name in the field always helps you in getting the highest quality and the best value for your money. Understanding the reputation and the history of the seller will go a long way in saving you from getting phished.